Skip survey header

TriBlend Pricing Survey

Pricing at Your Company

Thank you for participating in our first annual pricing study. The information you provide will be used to better understand the different approaches companies take in terms of pricing processes and tools. All responses will be held confidential.

These questions should only take about ten minutes of your time. In exchange for participation, those requesting it will be provided a summary of the study results.
Pricing at Your Company

In this section several terms will be used. Please refer to the definitions below as needed. 
I. Pricing - Refers to the act of setting, executing or evaluating the price- and profit-related terms associated with the sale of your company’s products and services.
II. Pricing Processes – Refers to any and all pricing-related activities.
III. Pricing Effectiveness – Refers to the degree to which your pricing processes and/or tools produce the desired results in terms of revenue, margins, market share etc.
IV. Pricing Strategy - Refers to your company’s high-level, systematic plan of action for pricing, including the specific goals it is designed to achieve.

1. How familiar are you with “pricing” at your company? *This question is required.
2. What role do you play with regard to pricing at your company? (Select all that apply)
How long have you been involved in pricing?
Which of the following pricing activities take up most of your time? (Select no more than 3)
How many people are in the pricing group at your company?
What level of executive focus (attention from CXO's or VP's) does pricing receive at your company?
Very HighHighNeither high nor lowLowVery lowUncertain
What is the PRIMARY structure for how pricing is managed at your company?
In general, which group has the most influence on pricing in your company?
What business goals are the BIGGEST drivers of your company’s pricing strategy?  (Select no more than 2)
How would you rate the overall effectiveness of your company’s pricing in terms of achieving these goals?
Very effectiveEffectiveNeither Eff. nor Ineff.IneffectiveVery ineffectiveUncertain
What method do you (your company or division) use to set and negotiate prices? (Select all that apply)
Is there an active “pricing initiative” (a visible project or activity with resources) underway at your company to enhance overall pricing effectiveness?
What functional group is leading your pricing initiative?
(Please select the one area or group with the largest responsibility)
0%